I am a marketer, communicator and social media nut living in Southeastern Wisconsin.
For more than 10 years, I’ve helped companies (large and small) improve their marketing by integrating their past efforts with new tools while directing their attention to stay focused on the customer and their needs/desires. Be it strategic planning or execution of branding efforts, digital marketing campaigns, social media or PR, I have helped companies of 10 to 1000 people with their communicatino efforts.
In my current role, I am responsible for digital marketing at a niche insurance comapny, Markel American Insurance. While at Markel and elsewhere, I have:
- Designed and launched multiple websites
- Completed SEO and improved rankings for multiple websites
- Managed paid search campaigns with budgets of $100,000
- Managed and promoted national sweepstakes
- Managed / executed numerous tradeshow exhibitions
- Launched marketing efforts from the ground level for a small company – both on and offline
- Managed web analytics with both Google Analytics and WebTrends
- Created content – articles, photos, videos, audio for use throughout the web
- Completed email marketing campaigns
- Secured mentions/articles in print via PR efforts
But, why Flyover Marketing?
One of the best I have ever heard is from Christopher S. Penn.
“Marketing is the sharing of ideas.”
Isn’t that great?
Yes, ultimately you want a sale/action out of it, but that’s not the first step. You must first share your idea in order to coinvince someone that what you are offering is what they want/need and that you are trustworthy to supply it for them.
To me, that is the essence of marketing.
With the advent of so many new tools (blogs, podcasts, social networks, etc) to share our ideas, something has gotten lost along the way – having ideas worth sharing.
Too many people say, “We need a blog” or “Let’s start a podcast” without a single thought as to WHY they are starting or whether they have something worth saying. Then, when it doesn’t work, they blame the tool. Seems backwards to me.
That’s why I called this blog “Flyover Marketing.”
Not just because I live in “flyover country” (Whitewater, WI – doesn’t get much more flyover than that!), but because I think that in order to market properly and successfully you need a “flyover” view of your business and its offering. You need to understand what you offer that’s worth hearing about.
Then you can pick your tools.
It’s who you know
It’s been said that you can know a person by the company they keep. That said, here is a short list of some of the brilliant people who have influnced my thinking about marketing and business.
- C.C. Chapman
- Mitch Joel
- Joseph Jaffe
- Chris Brogan
- Christoper Penn
- Jen Keller and
- Seth Godin (wouldn’t be much of a marketer if I didn’t include him, would I?)
Let’s get personal
Just so I don’t come off as a complete marketing robot, here’s a bit about me from a personl angle.
- I love Jesus Christ
- I have been happily married to my wife, Lacy since 2002.
- I am the proud father of Noah.
- I’m an amateur photographer
- I’m a coffee nut (to the extent that I roast, grind and brew my own)
- I’m a bookworm (ok, so marketing may work its way back in a little bit here…)
If you like what you see and think we could work together, I’d love to talk. Or, if you just want to talk about marketing, business or anything else here, feel free to contact me.