What if Amazon REALLY pushed the Kindle?

I know that Amazon is doing well with the Kindle and they are promoting it so well that this Christmas it’s next to impossible to find one. So, doing something to expand Kindle adoption may not be in the forefront of their mind, but I had an idea that I think would be pretty cool and push me over the edge.

This morning I was thinking on my way to work (that happens when you’ve got to drive through a foot of snow to get to a road that’s been plowed)…”Why haven’t I bought a Kindle yet?”

Sure, there’s the price thing, but I love reading so much that I could find a way to justify it.

I think one of the biggest reasons I haven’t bought one yet is that I have a HUGE backlog of books I want to read on my bookshelf already. I would hate to have to re-purchase all those books in order to take full advantage of the Kindle. But, if I don’t, what’s the point in having one?

Then it dawned on me.

What if Amazon had a deal for new Kindle owners? What if they said, “Buy a Kindle and if you send us books you already own, we’ll replace them with the Kindle version”? Then, Amazon can sell those paper copies as “used” books on their website.

Sure, there’d be some big issues with the publishers and the logistics. (I like to think of myself as more of a big picture guy! HA!) I know that putting a program like this in place would be tough, but how cool would that be?

I, for one, would definitely use a program like this to buy and fill a Kindle and use THAT for my reading going forward.

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What if Amazon REALLY pushed the Kindle?

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