What is the "iBrick" cost to Apple?

By now, you probably know about the activation problems people are having with both new and original iPhones today.

I’m sure it will sort itself out and everything will get back to normal, but I think that one of the causes of this problem is greed/arrogance on the part of Apple. I don’t mean financial greed…they’re going to get their money. I mean “spotlight greed.”

Apple had to know that there would be a rush for people buying the 3G iPhones.

They also had to know that there would be a rush for 1st Gen. iPhone owners upgrading to the 2.0 firmware.

Why wouldn’t they release firmware a week ago, or earlier this week and then release the new phone today? That would certainly save the stress on their servers and make things run more smoothly.

The answer is they wanted the chaos.

They want the event.

Now, I am all for building excitement and making a PR event out of a product launch – especially a product launch like an iPhone. I just think that with the pushback that many people have been giving to the new contract terms to get the phone, the last thing Apple needed was for something like this to happen.

Add to that the fact that people who happened to find the new 2.0 software early and install before Apple’s official release are having no problems and I can see how some people would be upset with Apple.

But, on the other hand, it’s Apple. In a week, no one will care and they will go back to worshiping the ground that Steve Jobs walks on.

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What is the "iBrick" cost to Apple?

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