Why Amazon is missing an opportunity with the Kindle

I know that Seth has talked about the failures/shortcomings of the Kindle before.

Today, I saw this article and it made me think about what an opportunity Amazon was missing.

So, now, we have Netflix.

And we have the Netflix of magazines.

Why isn’t Amazon fighting to become the Netflix of books?

Think about it. They have a device that can make delivery of the books quick and easy. They have the inventory of books available. Why not (as Seth suggests) make a subscription service for books? Basically, copy the Netflix business model for their books.

Not only does it tie people tighter to Amazon, but it would certainly boost sales of the Kindle.

It just seems that people/businesses are scrambling to be the “Netflix of [their industry]” and the one company that would seem like the best fit for the business model is completely ignoring the opportunity.

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Why Amazon is missing an opportunity with the Kindle

One thought on “Why Amazon is missing an opportunity with the Kindle

  1. pidgeon92 says:

    What makes you think they aren’t trying? People like to harp on Amazon and give them lots of free advice. Amazon, however, does NOT OWN THE CONTENT. Publishers own the content. I can only imagine the amount of negotiating it would take to get the publishers together on a rental scheme. It could very well happen, but I imagine that Amazon is going to have to prove this is a viable platform first.

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