Ok, so…lame title.

Anyway, I attended the “Twebinar” put on today by Chris Brogan and David Alston.

Overall, I think it was a great concept (I mean how could it not be with a guy as smart as Brogan behind it!)…with some room for growth.

I think the idea of a “backchannel” on a webinar similar to what ou find at a normal seminar event is intriguing. The ability to connect with other viewers is a very interesting concept and I can’t wait to see where it goes from here.

Sure, there were some issues with the video and bandwidth, but you’ll have that type of stuff. That’s easy enough to overlook.

A couple observations, though:

  • Some parts felt a little bit like they were preaching to the choir. The people there likely already had bought into social media and I would have liked to see it dig in a little more to the specifics than it did instead of trying to sell us on the value of social media. That said, they know the type of attendees that were there and maybe the majority DID need to be sold on the effectiveness.
  • It was A LOT to cram into one hour session. I think they could have done a series of 10-12 of these, each running an hour with each person that was interviewed. I would love to see that be the next step that now they expand into longer form twebinars with each presenter.
  • While Twitter stayed up, it still made things difficult to not be able to track direct messages. So, you had to pop between the video, Twitter and Summize to follow along. I would have loved to see the Twitter feed and the ability to update built right into the video window to make commenting on something that just happened interesting.

One thing that I found interesting was the number of people who then connected on Twitter as a result of the posts flying around during the event. Very cool and it goes to show that we certainly are a community oriented bunch.

Overall, I think it was a great event and I can’t wait to see how other members of the community now take this and build on it.


It’s a “Right Now” world on the web

Hugh has a great post in which he explores the history of his cartoons drawn on the back of business cards. It’s an interesting read and REALLY makes me want to read his book when it’s published.

He said one thing in there that really stood out to me. It doesn’t even seem to be designed to be a piece of wisdom. It’s just one of those little gems that gets included when a guy as smart as Hugh starts talking.

He says, of the time when was first posting his cartoons on the web,” This was the era of, when people wanted to start seeing what was happening on the web RIGHT NOW, not just historically.”

That really hit me.

I read it a few times.

Then I read it a few more times.

I think that sums up the major difference between the people who “get new media” and those that don’t. The people that don’t are still stuck in viewing the internet as a historical medium. To them, a website is something you put up once and then it stays there, never to be changed.

That’s why so many sites are essentially electronic brochures. It’s a historical commentary you push out to anyone who’s interested. You did the writing once, now people can go out and find what you did yesterday, last week or last year. It removes the responsibility and difficulty from actually talking to a person/customer. You don’t have to come up with a new way to talk to people, or present what you do.

Don’t get me wrong, I love the archival aspects of the web. I love how you can find something years after it’s out there…often even if the person doesn’t want you to find it.

But, I think the new web…the new way of looking at business and marketing on the web, is all about what’s happening RIGHT NOW. We can find out what people are doing right now, what they’re thinking right now. This is the key characteristic of “web 2.0” (if I can still use that term!). We are connecting right now.

Socially, the adoption is huge, and it’s working it’s way into the world of business. But, the ones who do it right understand that you need to be able to connect with and talk to your customers right now, in a way that is relevant to them. If you don’t they’ll go find someone who will.

Search is no longer just a what happened yesterday. It’s now a “Twitter world” of, “What are you doing right now?”

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It’s a “Right Now” world on the web