I read this post by Seth Godin today referencing a post by Zappos from July of this year.
If you haven’t read the post he’s referring to, you have to. It’s here.
All I could say when I read it was WOW. Zappos absolutely gets it. But, I was a bit guarded until I went to the Zappos site. I didn’t find any press release or mention of this situation on their site.
This wasn’t a “stunt” by Zappos to get some press.
There was no, “Look what we did” post or press release.
This was a company caring about their customers.
This was a company realizing that business IS personal.
This was business at its finest.