Go read this post. Now.
Ok, you back? That post really stuck with me today. I’ve had it open all day just chewing over what to say about it. I guess it’s not as much the post that gets me as what Nike has done. I LOVE IT!
They’re not stuck in the world of, “Well, can we really say that? What will the backlash be? What will people think?” They say what they believe and they say it directly. None of this beating around the bush crap that so many businesses do. They have an opinion and they put it out there…plain and simple.
Best of all, is it directly related to their business? Yes and no. But, that doesn’t matter. To me this shows that it’s PEOPLE that work at Nike. They have opinions. They have viewpoints. Their brand has a personality.
We can all learn a lot from this.
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