Michael O’Connor Clarke has a post today that calls out podcasters and makes me think.
While I don’t completely agree with him, I can understand the sentiment. The danger I think with podcasting is popularity. That’s right, podcasts can get too popular. There is often much discussion of the “correct length” for a podcast. I have always said that people so say they shouldn’t be over 10 mins, etc. should keep their mouths shut. If the content is worth listening for an hour, that’s how long the cast should be.
The problem comes when a podcast gets too popular. Then, the role of community and conversation takes over. Like the comments on a blog, people want to Join the Conversation (thanks Jaffe!). But, with a podcast, when there are 8-10 audio comments, that takes up A LOT of time. That’s often what pushes a cast over the hour mark and gets people whining about length.
So, what’s the solution?
I don’t know. Shocking, I know. But, if the comments are worth playing, they should be in there. Often, especially on podcasts with multiple hosts like FIR or Inside PR, the comment can lead to some valuable conversation between the hosts.
Obviously, there needs to be a happy medium where the host is still doing what got them all the listeners and isn’t just being supported by the comments. Maybe it’s putting comments at the end of the show so people who don’t want to hear that portion can turn it off. I don’t know what the solution, but I can see why Michael is frustrated, and I don’t think he’s alone in his thinking.
Me, I have an hour commute each way so I could care less how long they are…I’ve got time to fill!
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