Nike and Imus…Together at Last!

Go read this post.  Now.

Ok, you back?  That post really stuck with me today.  I’ve had it open all day just chewing over what to say about it.  I guess it’s not as much the post that gets me as what Nike has done.  I LOVE IT!

They’re not stuck in the world of, “Well, can we really say that?  What will the backlash be? What will people think?” They say what they believe and they say it directly.  None of this beating around the bush crap that so many businesses do. They have an opinion and they put it out there…plain and simple.

Best of all, is it directly related to their business? Yes and no. But, that doesn’t matter.  To me this shows that it’s PEOPLE that work at Nike. They have opinions. They have viewpoints. Their brand has a personality.

We can all learn a lot from this.

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Nike and Imus…Together at Last!

Social Marketing Success Walks a Fine Line

Something struck me today as I was reading through some feeds and thinking about the social media/marketing world.  In this new world of marketing and PR, it’s a fine line between success and failure, isn’t it?  Small things make a world of difference. 

Case in point.  Nikon was praised for their campaign in which they gave their new dSLR cameras to some Flickr users to help promote their new camera and get some photos for their ad campaign. Everyone I could find loved this idea, loved Nikon for the idea and it’s hard to dispute that it was a success.

Contrast that with the whole Edelman kerfuffle surrounding Windows Vista.  Edelman and Microsoft were taken to task all over the blogosphere for that one.  But, is it really all THAT different from Nikon? 

I think the biggest difference was disclosure, but even then, the product was still given away in hopes that it would produce a favorable result for the company.  One landed on the success side of the line and the other…well…you know the story.

It’s interesting how a couple small things can make or break a campaign. What are those keys/benchmarks/milestones that help someone know if they are on the success or failure side of this razor-thin line in social media?

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Social Marketing Success Walks a Fine Line

Am I too old to learn?

Something has been on my mind lately.  Am I too old to learn?

Obviously, I know you’re NEVER too old to learn and you should never stop learning. That’s not what I’m getting at.

Since graduating college I’ve had a few jobs that haven’t really been what I’m looking for and have been more about paying the rent. That’s fine..it happens. 

But the last couple have been in a role where I’m in charge of marketing and PR functions. It’s great to be responsible, but I feel like I’ve never had that job where you learn from someone who’s been there…like a mentor who can guide you along. Now, I look around, I’m 28 and I wonder if I’m getting past the point where I can get hired and be able to learn and not just come in and have to do it because  they figure I should already know.

I would like to move into the “agency world” at some point, but I feel like I’m getting to the point where I will be expected to completely know what I’m doing when I come in. Plus, not having agency experience will I be able to afford to make the move as the whole “life” thing gets in the way?

Maybe I’m nuts and this makes no sense.  Just been on my mind lately.

Am I too old to learn?

Let’s Expand It!

So, the bracket is up and has been met with mixed reviews.

 

Excellent!

 

Whether this is viewed as link bait or not, whatever.  I’m going to use this opportunity to do something I really want to!  I’m getting people coming here to vote, so now let’s really use the power of this situation.

 

Comment on this post with at least one podcast that ISN’T in the contest.  This is really what I wanted with this bracket/MVP thing.  I want to find out about more podcasts that I haven’t heard of or I’m not listening to. 

Come on people!  My wife will be asking me to help around the house this weekend and I need something to listen to!

 

So put your favorite podcasts that ARE NOT in the contest in the comments and when it’s all said and done I’ll post a list of them all with links. 

 

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Let’s Expand It!

Is it Link Bait? No…and I’ll prove it!

So, since I posted the Most Valuable Podcasts contest, there’s been some speculation as to whether contests like this are link baiting, looking for promotion, etc.

First, when I got that reaction from guys like Mitch and CC, I almost took the contest down because the last thing I want is to get a bad reputation with guys like that! 

I never really considered the potential of this being seen as link-baiting when I was putting it together because that was the last thing on my mind.  When I put it together I had two things that I was thinking about. 

1) Jaffe just did the Most Valuable Blogs, and I wanted to see some love for the podcasters I have learned so much from.  I thought it was a fun little contest…not really cutthroat competitive and wanted to extend it.

2) This part backfired a bit.  I was hoping to be overwhelmed (I know…wishful thinking) with suggestions and find some new podcasts.  Every one on the list is one I listen to regularly and I was hoping that I and others would discover some great podcasts. 

In retrospect, I see how it can be viewed that way.  I also don’t think that one cast is any more important than another.  Each one on the list is there because someone felt they could potentially be the Most Valuable…which is a relative term anyway.  While I had positive motives in mind when I set it up, I can see how the concept can be misconstrued. 

So, that said…what should I do? 

If everyone says that I’m just trying to get links and using a cheap stunt, I’ll take it down.  And don’t link to me.  The only links I want are those from people who feel the content I post is valuable.  I certainly don’t want to demean this “new media/marketing” community by cheaply standing on the shoulders of the people I respect to get some cheap links. 

So you tell me.  Keep it or let it go….I’m fine either way.


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Is it Link Bait? No…and I’ll prove it!