The Other Side of Bum Rush the Charts

If you have been living under a rock for the last month or so, you don’t know about Bum Rush the Charts.

For the rest of us, we know that it has come and gone and now the analysis can take over.  Some people categorize the event as a failure because it didn’t meet the objective of reaching #1.  I am in the other camp that says that while, technically it didn’t reach #1, the lessons are outside that objective.  The power of social media was made ever more obvious.

The thought I have had and haven’t been able to find any discussion of is, why don’t we ignore the number it did get to?  What I mean is, let’s not focus on, “It hit #50 on this chart, etc,” and look at improvement.  Where was the song at BEFORE BRTC?  How many spots did it move up?

I don’t know the answer, but I think this is important to understand.  So many of us judge marketing campaigns not by necessarily becoming the “best” in our industry, but by how much we improved. I think we should judge this effort in the same way.

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The Other Side of Bum Rush the Charts

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