Now, I haven’t read the book yet but I have to say that if you have the chance to see John, TAKE IT! He has a great, funny, insightful, entertaining and interesting presentation. In it he outlines their eight step process for innovation at The Brave New Workshop Comedy Theater.
Like I said, I just got back and haven’t read the book, but the presentation is outstanding and it really made me think about the process of ideation.
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