I was in a Starbucks the other morning and noticed something I hadn’t seen before.
On one of the tables was a small “wheelchair” icon. I had seen it before, but didn’t think anything of it. But, that morning I was waiting for my coffee and read the text underneath. I expected it to say, “Reserved” or even “Disabled,” but I was pleasantly surprised.
What it did say was, “Please offer this table to our disabled customers.”
Not simply reserved or please reserve but, please offer. I think that’s outstanding and illustrates the forward thinking of Starbucks. They treat people like people. They do whatever they can to build community the old-fashioned way.
Now, they may not have the best coffee (just browse CoffeeGeek), but you’d be hard pressed to find a company that offers a better customer experience.
I have been critical of them in the past in their dealings with Doubleshot Coffee, but this is definitely a win in my eyes.
powered by performancing firefox