What That Means Is…

I heard this in an interview this morning and it really made me stop and think.

How many times, when someone reads/quotes/discusses a business concept, a business mission or a business quote do they read it and say, “What that means is…”

Why do we do this?  Why as communicators/business people do we feel the need to write in a high and lofty way that people have to interpret?  Why can’t we just say what we mean in a way that’s understandable?

Why can’t we just think of the, “What this means is…” and write that instead of making everyone figure it out?

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What That Means Is…

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