Flipping through the November 27th issue of PR Week and I saw the article on the front page, “Implants get nod of FDA.”
In short, the FDA is allowing two companies to market silicone breast implants commercially for the first time in 14 years. The I came to the end of the article where Wendy Lund, Manning Selvage & Lee’s EVP of global business and client development (representing one of the companies) is quoted. The quote is what got me.
“In so many ways, it’s really a historic health event and definitely the biggest healthcare PR event of 2006,” said Lund.
The biggest healthcare PR event of 2006. Bigger breasts. That’s what our world sees as major news.
Not curing disease.
Not improving healthcare.
Not major advancements in the fight against deadly diseases.
That’s the biggest event.
Well, Hugh Hefner can sleep easy…we’re watching out for him.
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