In this “Long Tail” world, Netflix has (rightfully) gotten much of the props as the leader in “mail order” DVD rental. Blockbuster has been playing catch up.
That’s about to change.
I heard about this a few weeks ago, and now it’s starting to filter out.
Basically, Blockbuster is using the one thing they have that Neftlix doesn’t (ie physical locations) to make a run at them, and I think this one will stick much better than the “if you need an extra day or two, that’s fine, but we’re not going to tell you how long you actually get” late fees elimination.
Being able to return your mailed DVD to a store and take a movie off the shelf to watch while you wait for the next one on your list to be mailed (if done right) will help Blockbuster immensely. At least in my opinion.
I’m planning on switching from Netflix to Blockbuster once this is up and running.
What about you?
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