I know the Edelman story has been done to death.
I get it. This will be the last thing I say.
I think one of the saddest parts of the whole thing is how unnecessary it was.
Why did Edelman/Wal-Mart think that they needed to hide the fact that they were behind the blogs? Would they have had fewer readers? Maybe, maybe not. I think it would have been almost as interesting if they were fully transparent and said, “Hey, we know that many RVers spend nights in our parking lots. In an effort to let you in on that experience, we’re sponsoring a couple to go across country in an RV, staying in our lots, blogging about it the whole time.”
Would that have been less interesting? I don’t think so. Now, you wouldn’t want it to turn into a commercial with the bloggers just plugging Wal-Mart, but it could have been a neat experience.
What if they made the trip and stayed in EVERY Wal-Mart lot?
What if everything they bought on the trip came from a Wal-Mart?
There are hundreds of different angles that would be interesting and could have been fully above board. There was no need to hide the fact that they were behind it. At least that’s my opinion.
powered by performancing firefox