My question is, do we consider this astroturfing?
It seems to me that if it’s not “technically” (which I guess is open to debate) astroturfing, it certainly is pushing the boundary.
To me, this isn’t a terrible offense. It’s not something that should constitute the full wrath of the PR community. It’s a stunt, trying to generate publicity. Sure, it was in bad taste, but it’s not THAT bad. What I think IS the worst offense is the complete lack of response/engagement from Edelman. Much like Shel, I think that they could do much better in “walking the talk.”
It comes back to the whole situation with Apple and trademarking. I won’t get into the whole discussion because people have such varying opinions, but I will say that Edelman seems to be taking a page from the Apple book. Don’t engage, don’t respond, keep quiet, ignore the issue and it may go away.
The problem is, in this post-Cluetrain world, it’s pretty tough to get things to go away.
powered by performancing firefox