In the past I’ve talked about the barriers to adoption of social media tools like blogging and podcasting.
Dial-up (this one’s in the forefront of my mind because I am currently stuck in this particularly frustrating ring of hell)
But I think there’s one other barrier…possibly one of the biggest. Fear
There are too many companies still scared of blogs, podcasts, even forums. Until businesses are able to get past this fear, it’s going to be an uphill battle.
Sure, there are many companies jumping on these tools, and kudos to them. But there are many more companies scared to join the conversation. They have to get past their fear of allowing people they hire to have ACCESS to these things before they can think about actually using the tools.
To me it goes back to the thought that the safe route is rarely the right one.
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