If you’re not watching The Office, you should be.
Now, I know there’s a lot of debate as to whether the US or British version is better. Personally, I prefer the US version because I saw that first. Never could get into the British version…but I know a lot of people are. That’s not my point though.
Last night (Oct 19) there was a quick comment made by the character Dwight Schrute that I think sums up the opinion of so many businesses today. Well, the ones that will struggle at least.
He’s complaining about the “online paper company competitors” and says, “They’ll be in big trouble when this Internet fad goes away.”
It’s scary to see the number of people and companies that see the Internet as a fad. As another way to deliver advertising (the traditional form) as a way to blast their substandard message at a lot of people, cheaply.
The companies that will succeed are the ones that understand that this Internet “thing” is the new way, quickly becoming the normal way, and often the best way. As businesses are filled more and more with people who don’t know life without the Internet, understanding web-based communications deeply will be increasingly important.
It can’t be ignored anymore, but I see too many companies doing their damndest to try.
Just because you’re not joining the conversation doesn’t mean it’s not happening. You can’t be like the kid who thinks that because he can’t see you, you must not really be there.
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