Also read…Blog title.
I love the “revolt” among the Cluetrain types, and many other marketers truthfully, that approaches marketing from a personal perspective. It is an approach that says, “Tell me what you have to say…and say it like a person.” Great. Bravo.
Customarily, the most wordy, bloated, fluffy element of a corporate culture has been the mission statement. It seems that for most of them that you read, the thought was, “Well, there’s all these words out there, let’s see how many of them we can use without really saying anything.”
I don’t know where the thought came from that says you have to seem superior to anyone who reads a mission statement. And, as an extension of that, what makes you superior because you can use four-syllable words to make a vague statement?
We need to truly foster the revolution in business to make businesses seem like people.
Blogs do that.
Podcasts do that.
Second Life can help do that.
Fluffy mission statements do not. They do nothing but prop up the “top dog” and make them feel important.
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