Lately, for selfish reasons, I’ve been thinking a lot about the current barriers to adoption of social media like podcasts, Second Life, etc.
In reading Life After the 30-Second Spot by Joe Jaffe (great read by the way) he cites the availability of broadband Internet as one of the key elements leading to the demise of the 30-Second spot. While I agree, I struggle with this because the fact remains that there are many people without broadband access. Sure, many people may have access at work, but many of the new, exciting tools can’t really be used at work easily. (Heck, I can’t even access flickr at work!)
The reason this hits so close to home is that we moved 4-5 months ago and we CAN’T get any high-speed, cable or broadband. That’s right kids, we’re stuck in the dark ages of…dial-up!
So, as much as I LONG to get in Second Life and listen to podcasts every day, I can’t since I changed jobs and am not able to access these at the office.
I think the “next big thing” is finding a way to remove these barriers to adoption. Because, as up on blogs, podcasts, etc as we all are, I am surprised at the number of people that have either never heard of them or have never participated.
As an aside…anyone with solutions to a lack of high-speed capability please speak up!
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