Anyone who is familiar with Seth is familiar with the concept of a Purple Cow. Since the book came out, people everywhere have been talking about, “How can we make a purple cow?” “Is this a purple cow.” “Anyone have any grape milk from the purple cow?” (OK, so maybe not the last one.)
My question is, if it’s not happening already, when will this spawn a new industry?
When will someone say, “I’ve got a knack for finding unique and remarkable things in business…I’ll start a purple cow consultancy!”
Now, I know this is ripe for people to abuse, but I think there may be an opportunity here for the right person. Someone who can come in, look at your business and find options for things you can develop to turn your offering into a purple cow. They could suggest strategies, maybe even offer advice for implementation and roll-out. But, ultimately, they are there to look at your industry and offering with a new set of eyes…focused on finding and suggesting the remarkable.
Maybe this is a dumb idea. Maybe both of you who read this (and I REALLY appreciate you) think I’m an idiot. But I really think that if done right, someone who comes in and helps you identify the remarkable in your company could do a lot…if they do it right. Too bad Seth isn’t looking for a new gig!
As an aside, a funny story.
Last night I was browsing at a local used book store. I found a copy of Permission Marketing which I was going to pick up because I loaned my copy to my father-in-law six years ago and haven’t seen it since! Anyway, I was flipping through it and in the front cover someone had written to somone else (like the book was a gift) something to the effect that they were doing a big thing, “let’s be successful together this year.”
Given that I found the book at a used bookstore…I’m thinking it may not have happened!
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