In this age of blogs, podcasts, vodcasts, social media and the like, there’s one thing (ok, many things!) I don’t understand.
Why are organizations, like the PRSA still charging $150 per year for 4 issues of a magazine?!? I know the obvious answer is, “because they can get it.”
I guess the better question is…why are people paying it? There are numerous BRILLIANT PR professionals out there that are blogging, writing e-books, writing whitepapers, producing podcasts…basically joining the conversation. Why in the world would someone want to spend that much money on 4 issues of a magazine, from an organization that you (if you’re a member) are already paying $250 annually to be a member? And why do they charge to view the archives?
I think that the day of the “status” organizations/memberships is dead or on its last breath. The organizations that provide the most value, in my opinion, are those that spring up from a group of like-minded people who are passionate about what they do. They start a conversation and the rest of us get on board.
As a young professional beginning his career in marketing and PR I long for the organizations that are affordable and valuable. Every time I’ve looked this one, while I know it’s the “big boss” of PR organizations, I cringe at the fact that EVERYTHING is pay for play.
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