How Do They Sleep At Night?

In this age of blogs, podcasts, vodcasts, social media and the like, there’s one thing (ok, many things!) I don’t understand.

Why are organizations, like the PRSA still charging $150 per year for 4 issues of a magazine?!?  I know the obvious answer is, “because they can get it.”

I guess the better question is…why are people paying it?  There are numerous BRILLIANT PR professionals out there that are blogging, writing e-books, writing whitepapers, producing podcasts…basically joining the conversation.  Why in the world would someone want to spend that much money on 4 issues of a magazine, from an organization that you (if you’re a member) are already paying $250 annually to be a member?  And why do they charge to view the archives? 

I think that the day of the “status” organizations/memberships is dead or on its last breath.  The organizations that provide the most value, in my opinion, are those that spring up from a group of like-minded people who are passionate about what they do.  They start a conversation and the rest of us get on board.

As a young professional beginning his career in marketing and PR I long for the organizations that are affordable and valuable.  Every time I’ve looked this one, while I know it’s the “big boss” of PR organizations, I cringe at the fact that EVERYTHING is pay for play.

powered by performancing firefox

Advertisements
How Do They Sleep At Night?

One thought on “How Do They Sleep At Night?

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s