It’s very disappointing to look at where Starbucks has ended up.
For years they were one of THE stories of branding. Of running a business. Of marketing. Of customer experience, you name it.
And now, they’ve turned into “the Man,” shoving their weight around on smaller operators. Arrogant and demanding. It’s far from what I think Howard Schultz imagined when he started the company. It’s disappointing to see it happen to a company that truly revolutionized an industry and started as a smaller player. Apparently, there’s no room for anyone else in the specialty coffee industry. Incidentally, there are many other options with better coffee than Starbucks…or as it’s come to be known on some bulletin boards Star$, $bucks, CharF*@ks, *$ etc.
Don’t know what I’m talking about? Read this story about Doubleshot Coffee Company to see how Starbucks has changed their business practices.
One can only hope that Starbucks will come to their senses. It seems to be a bit like the whole O’Reilly Web 2.0 flak.
I fail to see how a term that is a commonly used term in all coffee circles can be trademarked. So, now if I go into a cafe and order a double shot of espresso, will Starbucks come after me?
Come on Starbucks, you’re better than this.