I think blogging has come a long way.
In a very short time.
But what’s next?
There are numerous “old media” personalities blogging…because they don’t have much of a choice. But I think that, while it’s a very accepted form of communication, especially when compared to podcasting, I don’t think it’s hit its peak yet.
Far from it.
I know of many, many people who don’t even really know what a blog is, let alone read any. Probably more people than not (at least that I know) don’t read any blogs. RSS is a foreign concept to them.
So, what is going to be the “Tipping Point?” What is going to propel RSS and blogs into the mainstream? I, as a marketer, understand the excitement about blogs. They quickly and efficiently solve the permission issue and remove the likelihood of spam. But, even the best tool is only marginally successful if it’s not adopted.
What is going to make blogging, RSS, feed aggregators, podcasts, etc easy enough to understand and use that the numbers of users jumps? When and how will the full potential of these social media tools be realized?