So, What Will be the Tipping Point?

I think blogging has come a long way.

In a very short time.

But what’s next?

There are numerous “old media” personalities blogging…because they don’t have much of a choice. But I think that, while it’s a very accepted form of communication, especially when compared to podcasting, I don’t think it’s hit its peak yet.
Far from it.

I know of many, many people who don’t even really know what a blog is, let alone read any. Probably more people than not (at least that I know) don’t read any blogs. RSS is a foreign concept to them.

So, what is going to be the “Tipping Point?” What is going to propel RSS and blogs into the mainstream? I, as a marketer, understand the excitement about blogs. They quickly and efficiently solve the permission issue and remove the likelihood of spam. But, even the best tool is only marginally successful if it’s not adopted.

What is going to make blogging, RSS, feed aggregators, podcasts, etc easy enough to understand and use that the numbers of users jumps? When and how will the full potential of these social media tools be realized?

So, What Will be the Tipping Point?

Am I an Idiot?

I don’t know if I want to know the answer to that one.

The reason I ask is, I just don’t get some of the “new” styles of websites out there that I see.

For example this or this.

What am I missing? To me I would much rather go to a site that has some basic information, link to a free report or something and then a link to a blog or podcast. These long, rambling sites just seem to go contrary to what I think is beneficial or useful. In fact, if I come to one of them, I just move on quickly because it just seems disjointed to me.

Am I saying anything negative about the people who set up those sites? Absolutely not. I have read some of their information and they are very intelligent and know what they’re talking about.

What I am saying is that I don’t stick around long enough to read their site…so is it really effective? To me it seems to be going to the “drinking from a firehose” analogy and I just turn off.

But, it must be working in order for them to continue doing it…so what am I missing?

Am I an Idiot?

Why “Fly-Over Marketing?”

Well, the obvious reason for the title is that I live in Wisconsin…the heart of “fly-over country.”

Sure, traditionally much of the work in marketing, advertising etc. has taken place in places like New York, L.A., etc.  But, those “traditions” are out the window now.  You can be ANYWHERE and still be like you’re next door.

As time goes on, I’ll be joining the conversation about marketing, new marketing, web 2.0, etc that such greats as Seth Godin, Joseph Jaffe and Mitch Joel have been carrying.

Will my comments be intelligent?

Will I make sense?

Will you want to read this?

The answer to all of those is hopefully!

Why “Fly-Over Marketing?”