http://flyovermarketing.wordpress.com/2008/07/02/why-amazon-is-missing-an-opportunity-with-the-kindle/ With the new marketing tools, "fly-over country" can work just as well as the coasts. We're all connected now. Fri, 30 Oct 2009 12:05:13 +0000 http://wordpress.com/ hourly 1 http://flyovermarketing.wordpress.com/2008/07/02/why-amazon-is-missing-an-opportunity-with-the-kindle/#comment-10261 pidgeon92 Sun, 06 Jul 2008 17:21:48 +0000 http://flyovermarketing.wordpress.com/2008/07/02/why-amazon-is-missing-an-opportunity-with-the-kindle/#comment-10261 What makes you think they aren't trying? People like to harp on Amazon and give them lots of free advice. Amazon, however, does NOT OWN THE CONTENT. Publishers own the content. I can only imagine the amount of negotiating it would take to get the publishers together on a rental scheme. It could very well happen, but I imagine that Amazon is going to have to prove this is a viable platform first. What makes you think they aren’t trying? People like to harp on Amazon and give them lots of free advice. Amazon, however, does NOT OWN THE CONTENT. Publishers own the content. I can only imagine the amount of negotiating it would take to get the publishers together on a rental scheme. It could very well happen, but I imagine that Amazon is going to have to prove this is a viable platform first.

]]>